
Bobcat Company Names Laura Ness Owens as CMO, Charting a New Course
On July 1, 2025, Bobcat Company announced the appointment of Laura Ness Owens as Chief Marketing Officer (CMO), a pivotal role aimed at strengthening its global marketing and brand strategies. With over two decades of experience at Bobcat, Ness Owens steps into this newly created executive position, where she will lead the organization’s marketing, brand management, and customer experience initiatives.
Empowering Leadership and Transformative Strategy
Ness Owens has been a key figure at Bobcat since 2003, previously serving as Vice President of Global Brand and Communication. Her comprehensive background encompasses critical roles in marketing, dealer development, and commercial training, showcasing her capability to drive the brand forward. She stated, "The Bobcat brand stands among the world's most iconic, and having the privilege to help shape its journey has been nothing short of extraordinary. I'm energized by the opportunity to build on this legacy — empowering our talented team, deepening our connection with customers and communities and driving bold, meaningful progress for the future."
Strategic Promotions to Bolster Brand Presence
Alongside Ness Owens’ appointment, Bobcat also announced the promotions of Kristen Hintermeyer and Lanelle Vasichek to key marketing positions. Hintermeyer will serve as Vice President of North America Marketing, while Vasichek takes on the role of Senior Director of Global Brand. Their combined expertise in strategic marketing and brand stewardship is expected to elevate Bobcat's presence in the industry further.
A Unified Approach to the Future
Together, Ness Owens, Hintermeyer, and Vasichek will form a cohesive marketing team focused on unifying brand strategy and enhancing consumer engagement. Their collaborative endeavor aims to foster a future where Bobcat continues to empower users to accomplish more through innovative products and services.
Conclusion: A Commitment to Innovation in Building Machinery
The strategic appointments at Bobcat Company signal a strong commitment to evolving its brand and bolstering market presence, critical for businesses invested in construction and building machinery. As the industry undergoes rapid changes, staying informed about these developments is essential to making informed decisions.
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