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July 03.2025
2 Minutes Read

BOMAG Americas Expands Team for Better Light Equipment Rental Support

BOMAG Americas light equipment sales representative with machinery

BOMAG Americas Strengthens Light Equipment Sales Network to Serve Rental Partners

BOMAG Americas, a part of the Fayat Group, has recently announced significant enhancements to its light equipment sales team. By appointing seasoned experts, including Jim Davis as the director of national accounts and three new regional sales managers, BOMAG aims to provide unparalleled support to rental customers across North America. This strategic move comes as a response to the growing demands of rental companies seeking reliable equipment and support tailored to their unique needs.

Dedicated Support for National Accounts

With over 40 years of industry experience, Jim Davis will lead efforts to formalize a national program aimed at large rental chains such as United Rentals and Sunbelt. His responsibilities will focus on managing contracts, pricing strategies, and training programs necessary for effective equipment maintenance. Davis emphasizes the importance of creating a structured approach that bolsters BOMAG’s reputation for quality equipment and a high return on investment.

Regional Managers Enhance Local Support

BOMAG has also bolstered its team with the addition of three regional sales managers: Cody Nichols (northeast), Alex Schmantowsky (midwest), and Jacob Salinas (pacific southwest). Each manager possesses extensive knowledge in equipment sales and is dedicated to ensuring that local rental partners have the right tools for success.

Cody Nichols, responsible for the northeastern U.S., noted, "Our clients need reliable equipment that is designed for durability and ease of maintenance. I will work to ensure they receive not just machines but also the expertise to keep their operations running smoothly." Similarly, Alex Schmantowsky is dedicated to helping rental customers in the midwest, tapping into his diverse experience to support their specific needs.

Meeting Market Demands with Experienced Leadership

These strategic additions underscore BOMAG's commitment to enhancing its service quality and support framework for rental partners, helping them meet the demands of the competitive construction marketplace. As the company continues to invest in its team, the emphasis remains on aligning the right equipment with exceptional customer service.

As the construction industry evolves, the importance of having a knowledgeable support team cannot be overstated, making BOMAG readily equipped to help rental companies maximize their potential in an ever-changing landscape.

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