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November 27.2025

2 Minutes Read

Manitou Group Restructures Leadership to Propel LIFT 2030 Strategy

Manitou Group Announces New Executive Committee members portrait.

Manitou Group Restructures for Future Success

In a strategic move to enhance customer proximity and innovate in an evolving marketplace, Manitou Group has unveiled a significant restructuring of its executive committee, aimed at implementing its ambitious 'LIFT 2030' strategic roadmap. This shift, effective January 1, 2026, emphasizes geographical management and global functions to drive performance, innovation, and sustainable growth.

New Leadership Team Designed for Market Adaptation

The newly appointed leadership team features seasoned professionals, each tasked with spearheading significant geographical zones. Brad Boehler has taken the helm as President of North America, bringing over 25 years of expertise from notable positions at Skyjack and Morbark. His focus will be on enhancing market share and optimizing the customer experience in a competitive landscape.

Jean Rouault, appointed President of Europe Distribution, will leverage his three-decade tenure with the group to foster a customer-centric organization while adapting to changing market demands. Steve Ryder will oversee the LAPAM (Latin America, Pacific, Asia, Middle East, Africa, and Oceania) region, focusing on brand leadership and operational excellence.

Global Functions Driving Consistency and Innovation

Manitou has also established four transversal divisions to ensure coherence and foster innovation. Maurizio Achilli will drive procurement strategies as Chief Procurement Officer, while Elisabeth Ausimour will lead innovative business and technology initiatives, fostering customer-focused products and services. Corinne Le Guyader will enhance commercial activities' efficiency, harmonizing strategies and processes across regions.

Looking Ahead: Emphasizing Sustainable Growth

Under the guidance of Michel Denis, the current CEO, whose tenure extends until June 2026, the leadership transition is intended to bolster growth while maintaining the company's commitment to sustainability and innovation. This focus is crucial, given the industry's challenges and the necessity for adaptive strategies that resonate with evolving customer needs.

This new executive structure not only signifies a bold outlook but also positions Manitou Group to meet its financial and non-financial objectives effectively. As they embark on this transformative journey, the industry will be keenly observing how this leadership evolution influences Manitou's position as a key player in the global market.

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Manitou Group Restructures Leadership to Propel LIFT 2030 Strategy

Manitou Group Restructures for Future Success

New Leadership Team Designed for Market Adaptation

Global Functions Driving Consistency and Innovation

Looking Ahead: Emphasizing Sustainable Growth

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