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October 03.2025

2 Minutes Read

Manitowoc Company Features Veterans' Success Stories in Military Makeover: Operation Career

Manitowoc Company Showcases Commitment to Veterans

Manitowoc Company Inc. has recently been featured on Military Makeover: Operation Career, further solidifying its dedication to aiding veterans as they transition into the civilian workforce. This episode is more than just a glimpse into a company's hiring practices; it highlights the incredible stories of veterans who have thrived in the crane industry, showcasing their invaluable experience and skills gained from their military service.

Recognizing the Value of Military Experience

Veterans possess unique qualities such as strong leadership, a commitment to safety, and a thorough understanding of teamwork, attributes that perfectly align with Manitowoc's mission. President and CEO Aaron Ravenscroft emphasized this synergy, stating, "At Manitowoc, we don't just hire veterans — we empower them to thrive." This culture of empowerment is vital, as today's workforce relies heavily on adaptability and resilience, both of which are hallmarks of military training.

Cultivating Change Within the Construction Sector

The episode underscores the importance of fostering a workforce that values diversity and inclusion. Manitowoc's initiatives are designed to create a welcoming environment for veterans, ensuring their military experiences translate into a successful career path in construction. It sends a strong message across the industry, urging other companies to embrace similar practices that bolster veteran employment rates.

Why This Initiative Matters

This commitment to veterans is not just a business strategy; it's a moral obligation. As the industry grapples with skilled labor shortages, companies that actively engage with veteran communities can tap into a pool of disciplined and reliable individuals. Supporting veterans' transition into civilian roles also fosters trust and goodwill in communities that continue to serve those who have served.

Taking Action: Support Veteran Employment

Building companies should take a cue from Manitowoc's approach by establishing partnerships with veteran organizations and creating tailored employment programs. This is not merely about filling vacancies but about revitalizing the industry with individuals who have proven their mettle in the most challenging environments. In a landscape where workforce diversity can lead to increased innovation and productivity, more companies should actively seek to incorporate veterans into their teams.

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Manitowoc Company Features Veterans' Success Stories in Military Makeover: Operation Career

Manitowoc Company Showcases Commitment to Veterans

Recognizing the Value of Military Experience

Cultivating Change Within the Construction Sector

Why This Initiative Matters

Taking Action: Support Veteran Employment

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