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October 31.2025

2 Minutes Read

New Divisional Director at Liebherr USA: Enhancing Mobile and Crawler Cranes

Liebherr USA Co. Divisional Director smiling in front of construction crane.

New Leadership at Liebherr USA Co. Marks Significant Change

Liebherr USA Co. has recently appointed Simon Schuster as the new divisional director for mobile and crawler cranes, effective November 2025. With a proven track record in the U.S. market and a commitment to enhancing customer service, Schuster’s leadership marks a pivotal moment for the company as it aims to boost sales and support for its crane divisions.

Background on Simon Schuster: A Rising Star

Simon Schuster joined Liebherr in 2018 and quickly made his mark through rigorous training and hands-on experiences. His journey began as a sales trainee at Liebherr-Werk Ehingen GmbH, where he gained an in-depth understanding of various business units and markets. Notably, his two-month assignment in the U.S. and Canada catalyzed his growth in understanding the North American landscape.

Impact of New Leadership on Customer Service and Growth

As the newly appointed divisional director, Schuster is tasked with shifting strategies to ensure exceptional support for customers. He highlighted his deep sense of honor and responsibility to lead the mobile and crawler crane division, expressing excitement for the potential that collaborations with U.S. customers and employees hold.

Continuity and Growth in Liebherr's U.S. Operations

Kai Friedrich, managing director of Liebherr USA Co., praised Schuster’s extensive knowledge, emphasizing that his experience with the U.S. team will drive sales growth and enhance service delivery. Friedrich himself has consistently played a significant role in Liebherr’s expansion in North America, reflecting a commitment to further solidifying the company’s presence in this vital market.

In a time of competitive growth in the crane industry, Liebherr's strategic appointments indicate an awareness of market demands while presenting a proactive approach to customer engagement. As Schuster takes the helm, the spotlight will remain on how these leadership changes at Liebherr USA will influence their service models and customer satisfaction in an evolving construction landscape.

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New Divisional Director at Liebherr USA: Enhancing Mobile and Crawler Cranes

New Leadership at Liebherr USA Co. Marks Significant Change

Background on Simon Schuster: A Rising Star

Impact of New Leadership on Customer Service and Growth

Continuity and Growth in Liebherr's U.S. Operations

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