Warhorse Rentals: Five Star Equipment's Bold Move into Rental Market

The Rise of Warhorse Rentals: A Strategic Move in Equipment Rentals

Five Star Equipment has officially launched Warhorse Rentals, a dedicated division focused on rent-to-rent equipment. With this new endeavor, the company aims to enhance its service offerings across Pennsylvania and New York, providing contractors and builders the tools they need for successful project execution. Bill Bochicchio Jr., COO of Five Star Equipment, emphasized this move as a pivotal evolution of their business, aligning with how modern contractors operate. “If you're in the equipment business today, you almost have to be in the rental business,” he stated, highlighting the dual approach of offering both rent-to-own and rent-to-rent options.

Creating a Distinct Identity

Unlike many dealerships that simply append "Rentals" to their name, Warhorse Rentals stands on its own. According to Bochicchio Jr., a clear distinction was essential to demonstrate that this new brand operates independently, with its own branding and dedicated staff aimed solely at rental services. The objective is to grow Warhorse into a complete business line with standalone rental facilities in key markets, all while operating out of existing Five Star locations during the initial phase.

Meeting Diverse Contractor Needs

The rental strategy at Warhorse Rentals is crafted to serve a wide spectrum of customers—from large companies needing heavy machinery to smaller contractors requiring equipment for short-term projects. This initiative will feature a fleet of compact and aerial equipment, including boom and scissor lifts, compactors, and other essential jobsite tools. By diversifying its rental offerings, Warhorse Rentals aims to support contractors throughout their project lifecycle, from initial excavation to the finishing touches.

The Competitive Edge of Dealer Expertise

Bochicchio Jr. believes that the dealer-based rental operation has advantages that the typical national rental chains lack. With technicians trained specifically for the equipment brands they offer, such as John Deere and Topcon, Warhorse Rentals is positioned to provide superior technical support and parts availability. This deep knowledge translates into better service and quicker resolutions for contractors in need of reliable equipment and tools.

A Long-Term Vision for Success

As Warhorse Rentals begins its rollout with multiple initial sites, the long-standing goal is to cultivate a brand recognized for its quality and commitment to customer service. By focusing not just on immediate growth, but also on the evolving needs of contractors, Warhorse positions itself for sustainable success in the competitive rental market. As Bochicchio Jr. concluded, "We see what's happening... Contractors want flexibility. They want options. Warhorse gives us the ability to provide that while maintaining the same level of service and trust that Five Star is built on.”